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The Future of Communal Promotional Products in a Post-Pandemic World




Since there are over 1.18 million employer businesses in Canada, it's crucial that you make yours stand out amidst the competition. While many companies choose to cut in a downturn rather than redoubling their marketing efforts, it's crucial that you continue to reach out.


Not only will this ensure that your business flourishes in turbulent times, but it will place you above all the competition.


One of the best ways to connect with these consumers is through personalized promotional products. People are currently desperate for a little touch because we're living in a largely touchless world, and individualized promotional products are a way to reach out and make people feel connected.


Today, we're going to look into some strategies for connecting with consumers using these products, why it's effective, and how to reach them in the best possible way. Read on to ensure that your marketing efforts are as successful as possible!


The Human Side of Marketing


When you consider potential marketing techniques, you really are considering what the best ways are to reach out and connect with people. Connecting with others on a human level is, after all, what will inspire them to come to your business for the services that they need. All interactions between businesses are interactions between people, so you should be looking into the ways that people think and feel when considering how to best market your brand.


It turns out that there truly is no better way to form an emotional connection between consumers and a brand than the giving of promotional products. Promo items like pens, mugs, retail supplies, and baseball caps are, at their core, gifts that you're giving to other individuals.


It's important to think about promotional products this way because gift-giving has numerous psychological benefits.  It's a universal way to strengthen bonds with others by showing them interest and appreciation for what they do. Gift-giving is also generally viewed as altruistic, which paints you as someone with an unselfish concern for other people and their well-being, especially if the items are promoting their health and well being.




Though promotional products are anything but altruistic- you are giving them in the hopes of receiving business in return- they likely will still make people feel as though you care.


This is even more the case when you put the receiver's name on the items.


Promotional Products and Emotion


Think about your favourite branded coffee mug. It has the name and logo of the business that gave it to you, right? That's probably it.


Well, while you obviously should include these things on your own mug's design, this can't be all that's on it. To make your promotional product stand out, you'll want to customize it for the receiver. Put their name on the mug across the logo or on the pen that you send to them.


In the past, communal promotional products have been sent out to companies, including pens and mugs to be shared by an entire workspace. However,



Almost no one has ever received a promotional product with their own name on it before, and those who have noted that it's one of the best things they've ever received from a business. They hold onto this item even if they don't use it because it feels wrong- and causes them guilt- to consider throwing it away.


What Will This Shift Look Like?


Rather than having communal pens up at the reception desk at work, people will shift to wanting personalized ones. This is a great opportunity to hand out a pen to each user within the office. Many of these pens also have microbial and anti-bacterial coatings, which is perfect for a post-pandemic world in which we all must stay safe.


Similarly, consider the giant stash of coffee mugs in your company kitchen that anyone can use. In a post-COVID world, people are going to want their own mugs. This will give them complete control over their cleanliness. Customizing your promotional mug with the name of the recipient makes them value, keep, and use the mug for a much longer period of time.


There are also other promotional products that will be emerging in a post-pandemic workplace. Specifically, there are now tools so you do not have to touch handles or buttons or stylus devices like ATMs. These, in addition to keychains, can also be personalized and sent out to companies for people to value.


What's in a Name?


People connect deeply with their own names, so putting it on an object? That's a surefire way to give people an object that they'll inevitably form a connection to. Additionally, this object has your brand name and logo on it, so they ultimately will form a connection to your brand.


Additionally, putting a person's name on the promotional product that you send out to them makes it wholly theirs.


Think back to the days of your childhood when your mother would put a tag on your lunchbox at school or write your name on your summer camp backpack. This was done with the idea that people wouldn't take or touch your personal items. Well, this is also the case for items that are branded with your client's names!


Make them feel it's just for them.

A staggering number of people have never received an item with their name on it, no faster way for a promotional item to become a treasured piece of swag.


Personalized promotional products are also beneficial because they're easy to identify and difficult to lose. For example, if you send a potentially large client a high-quality pen, they can use it in the workplace while knowing that no one can take it. No one is going to replace it or remove it accidentally because it's clear who it belongs to. It's unlikely that people would even want to take it on purpose, either, because who wants a product that has someone else's name written on it?


Start Rebuilding Your Brand


While there are a multitude of ways to promote your business, none are as effective at connecting with your audience as personalized branded items are.


Now that you know why personalized promotional products are the future of marketing in a post-COVID 19 world, it's time to get started! Click here to take the first steps toward partnering with us to create amazing promotional products that will wow your potential clients and team. Together, we'll find a way to tell and amplify your story in addition to showing clients that you care about theirs.

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Promotion Resource Group

2620 Bristol Circle #400

Oakville, Ontario, L6H 6Z7  

905.842.3355 x222

© 2018 Promotion Resource Group.