How to Set up Your Official Branded Merchandise Company Store
Setting up an online company store is a must if you want your audience and team to have access your branded merchandise products.
Before you do that, however, you should learn what makes a good company store and figure out what you need to do to make your specific company store successful. At Promotional Resource Group, we can make it easy to set up your online store so you can focus on your business. We'll take care of promoting your merchandise to your fans.
In this post, we're going to go over how you can set up your store with our platform that is specifically designed to take the hassle out of creating a company store. All that you have to do is decide what kind of store you need to run and we'll do most of the work for you. But first, let's talk a bit more about the importance of merchandising and branding.
How Branded Merchandise Products Can Help You?
If you're trying to grow your business, launching a company store is one of the best things you can do. With it, you'll be able to sell and engage your fans with branded merchandise, which is a surefire way to spread brand awareness and reach an even bigger audience.
In many ways, branded merchandise is paid advertising that gives you way more bang for your buck. Creating t-shirts, hats, mugs, phone cases, or anything else you can think of will keep spreading the word of your brand, long after you've had them made.
Another plus is the immediate revenue that they can bring in. With attractive designs and a great shop, there's no reason that your online company merchandise store can't drive revenue for your fundraising or department at some point.
So, how do you create company stores for promotional products? First, you get help from someone that knows a thing or two about promotional products, Promotion Resource Group.
What Can Promotion Resource Group Do For You?
It's important, when creating a company store, to go deep into merchandising and what it really means. Most people think merchandising is just choosing products and selling them in their store, but it goes so much deeper than that.
Merchandising actually refers to the science behind product selection, pricing, the way your store is designed, and how things are displayed and packaged. You also have to think about which customers are going to buy which products and how to get the right products to appeal to the right customers. Thinking about all of this will help boost sales and your brand.
So, before you decide what you want your store to look like and which products you want to sell, you need intent. Normally, figuring out your intent and building your store from the ground up would take a huge amount of time and effort. After all, if you're going to make your merchandise store a success, you have to put in this work.
Not with the PRG shops. We've used our merchandising experience to create 3 distinct categories of shops, so you can just choose one instead of starting from scratch. Depending on your intent, you can choose between a Marketing Shop, a Company Shop, and a Pop-Up Shop, which we'll talk about in more detail in the next section.
The Three Types of Merchandise Store
You're probably wondering what the difference between marketing, company, and pop-up shops are. We're going to help you figure out which one is for you, but first, think hard about both your intent and your customers' intent.
What do you want to accomplish with your store? Are you trying to build something permanent to spread the message of your brand over a long period of time or are you looking for something temporary to go with a marketing campaign? Maybe you're a designer and you want larger quantities of your products in other stores.
No matter what the end goal is, we've got a shop template for you. All of our shops are easy to customize, take just days to set up and designed with your goals in mind.
The marketing shop is designed to help you reach all of your current customers and attract new ones. When you want to embed a shop directly on your site and keep it there to sell new and popular products, then this is the type of design you'd want to use.
You can display featured products on the front page and urge specific customers to head to certain areas of your shop to find what they're looking for. This is the best way to create a positive shopping experience and keep your customers coming back for more.
Company shops are best for helping your clients make bulk orders. Products can be pre-selected and shipped to one location, giving your client complete control over where it goes from there. This also makes it easy for clients to restock items when they need to.
They're perfect for when you need a lot of an item, but you're not sure exactly how much. For instance, if you're a non-profit organization and you're making t-shirts for volunteers, but you don't know how many will show up, you'd order a bulk amount of various sizes.
Pop-up shops allow you to accumulate orders over a certain period of time, determined by you, then ship all of your orders out at once. They're great for employee apparel or appreciation programs, where you allow your employees to select their items over a few weeks.
Once the orders are in, you produce the items and distribute them accordingly. It eliminates the trouble of having to keep inventory on-hand because you're only making what's been ordered.
Let PRG Guide the Way
With these pre-made shops, you don't have to do any of the work to figure out the best way to get your merchandise products out to your clients. The Promotional Resource Group has done all of this for you. All you need to do is figure out which shop makes the most sense for your needs and use the template to set up your shop.
Take a good look at all 3 templates and don't be afraid to contact us with any questions you may have about your company merchandise shop.