The Promotional Potential of Branded Drinkware

Branded drinkware provides the exposure and lasting power to make it one of the most effective marketing tools a company can use.


Quite simply, it’s everywhere.

As reported in the 2016 Global Advertising Specialties Impressions Study from ASI, 53% of consumers own promotional drinkware. On average, a consumer will hold onto their branded drinkware for a minimum of 8 months, using it 2-3 times a week or more.

Think about all the exposure your company will receive, not to mention the potential to further build your network. By giving your branded drinkware away at local events or to your clients, you are ensuring your brand is being seen; and seen often.

Branded drinkware is also an environmentally friendly gift option. With North Americans tossing away an estimated 25 billion paper cups every year, branded drinkware provides end users the opportunity to do their part in minimizing their carbon footprint.

Another benefit to drinkware is the creative branding potential. Whether you choose to go with a just a sleek, engraved logo or a full-colour custom graphic wrap, the opportunities for design can be limitless.

8a353d715d60bb877e19049bad7fb198 With the holidays fast approaching, consider giving branded drinkware to your employees, customers, partners, family and friends as a useful gift that is sure to be well received.

At Promotion Resource Group, we love helping our clients find that perfect gift. We’ve highlighted some of our favourite drinkware items here. If you are interested in branded drinkware for your upcoming holiday giveaway, we’d love to hear from you!