The big season for experiential marketing is right around the corner. 2015 was a good year but 2016 is poised to be even greater. A new year and increasing budgets means fresh ideas and trends. With the need to interact on a deeper level with consumers, marketers will be moving away from traditional one-dimensional mediums towards methods like experiential marketing. This allows for the use of as many senses as possible.
“Out with the old, in with the new” pop-up stores, photo booths and charging stations are all things of the past. Creating events with an urban/cool feel (less corporate) is very important especially if you want your event to create social buzz. Some popular trends for this year include:
- Integrating new technology like virtual reality. With companies like Oculus creating headsets that are more available to the public, you can take advantage of the high media and public interest in VR.
- Mobile trucks and refurbished shipping containers. Both economic options with lots of wow factor, that create a very urban feel.
Someone to watch this year is “Redbull” as they have mastered their own non-traditional marketing strategy. Instead of making tv, radio and print ads, they host and create their own action sports events, allowing them to connect with their consumers in person and through the social buzz the events create. They also sponsor many professional athletes that act as walking billboards for their logo by wearing their swag, they also act as brand ambassadors at the events and on their social media accounts, boasting many followers.
Redbull using VR headsets to promote their Air Race Competition.
If you’re working on an experiential campaign or any other initiative and need a helping hand, our staff at PRG is here to assist. Give us a call or email us. We’re here to offer our experience in the industry.