Well Isn’t That Just S’well.

It is no secret that drinking water is great for our mental and physical health. Yet some how we are always coming up short on our suggested daily intake (for the average male it is 3L/day). A company called S’well has created its own water bottle that is so fashionable and functional  you will never want to be without it again.

S’well water bottles are the original hydration accessory. It combines a high-performance vacuum sealed water bottle with trenddriven collections, ensuring  you are alway able to find the right size, pattern and colour to fit seamlessly into your daily life.

Quality and Performance: Composed of BPA-free, non-leaching and non-toxic 18/8 stainless steel that screams high quality and feels great in the hand. By utilizing the great insulating abilities of stainless steel and a vacuum sealed cap, the S’well bottle is able to offer outstanding insulation without surface condensation:

  • Stays hot for 12 hours
  • Stays cold for 24 hours

This allowsyou to not only enjoy some cold water after your bottle has sat in the car all day, but also keeps your coffee or tea piping hot all day long.

Style: The sleek, stainless-steel vessels, feature a modern design influenced by old-fashioned milk bottles. New collections come out all the time, with a variety of colours: metallic, galaxy, wood etc. and finishes such as: stone, high gloss, matte etc.

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Green Machine: S’well was launched with the mission to rid the world of plastic bottles. In the US each year, 50 billion plastic bottles are dumped into landfills. When you purchase a S’well bottle you help better our environment by reducing your carbon footprint. S’well also donates 10% of the proceeds from each bottle to charities such as UNICEF, American Forest and Drink Up.

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What happened to a five dollar thermos? People now crave the brand recognition, quality and style that S’well delivers.

PRG is a proud supplier of custom S’well bottles. With all the available options, your S’well bottle will fit perfectly with your brand.

Experiential Marketing in 2016

The big season for experiential marketing is right around the corner. 2015 was a good year but 2016 is poised to be even greater. A new year and increasing budgets means fresh ideas and trends. With the need to interact on a deeper level with consumers, marketers will be moving away from traditional one-dimensional mediums towards methods like experiential marketing. This allows for the use of as many senses as possible.

“Out with the old, in with the new” pop-up stores, photo booths and charging stations are all things of the past. Creating events with an urban/cool feel (less corporate) is very important especially if you want your event to create social buzz. Some popular trends for this year include:

  • Integrating new technology like virtual reality. With companies like Oculus creating headsets that are more available to the public, you can take advantage of the high media and public interest in VR.
  • Mobile trucks and refurbished shipping containers. Both economic options with lots of wow factor, that create a very urban feel.

Someone to watch this year is “Redbull” as they have mastered their own non-traditional marketing strategy. Instead of making tv, radio and print ads, they host and create their own action sports events, allowing them to connect with their consumers in person and through the social buzz the events create. They also sponsor many professional athletes that act as walking billboards for their logo by wearing their swag, they also act as brand ambassadors at the events and on their social media accounts, boasting many followers.

Redbull using VR headsets to promote their Air Race Competition.

redbullIf you’re working on an experiential campaign or any other initiative and need a helping hand, our staff at PRG is here to assist. Give us a call or email us. We’re here to offer our  experience in the industry.