10 Tips for Trade Show Success

The kind of image you present to the world is determined by your actions, comments, attitude, behavior and even appearance. These are noticed within the first few seconds of meeting someone at a trade show. So how do you let people know who your company really is? These 10 simple tips will make a big difference at your next tradeshow.

1.Strategize Your Location: If you have a choice before the show, it is very important to strategize where you are going to set up shop. To help you find a spot ask the organizer to see a detailed floor plan. You want to pick a high traffic area, maybe a major route or near the main entrance. Also try to avoid large or loud companies; you will not be able to actually talk without having to yell.

2.Come Prepared: Anything can happen. It is good practice to be over prepared. Bring a tool box with you (duct tape, scissors, twist ties etc) as things will break. Try to over stock on literature and swag. You don’t want to run out before the show is done. Also remember to properly schedule your employees to prevent situations where you are understaffed. For an easy-to-use staffing schedule sheet try this Schedule.

3.Target: Set realistic target profiles by title and function, that you will likely attract and meet. It is about quality not quantity; focus on how many qualified leads you generate, not the total number of people who come to your booth.

4.Displays and Signage: An appealing exhibit will draw attention and create interest into your product or service. It is best to use or consult with professional sign makers when purchasing your resources. You need to find the right balance to deliver your message effectively. If you need help with displays, banners, signage, table cloths, etc, check out the options here at: Showdown Displays.

5.Literature: Great literature informs potential customers about your company and its products/services, but if you don’t stand out your brochure will get recycled. Be creative with your method of delivery. A simple change of shape/colour, maybe even offering it in a digital format (usb or via email) can make all the difference without breaking the bank.

6. Swag: Swag and giveaways are a staple of trade shows. Have a look at our blog post on “Top Trade Show Giveaways”, to get you in the right mindset. Here are a few ideas.

7.Select the Right People: Choosing the right staff for your booth can greatly influence people’s perception of your company. Pick people who show true passion and who will work hard. Also, you want people with extroverted personalities; they need to be comfortable at presenting and putting themselves out as well as interacting with potential clients.

8.Engage the Aisle: Push your tables to the back and put your phones away. Get your staff out in the aisle handing out your swag and literature, interacting with people as they walk by. Divert the traffic towards your booth. Go to them, do not sit back and wait for them to come to you (this is why you need extroverted staff). This is one of the most important tips we can give. It will make all the difference at your next trade show.

9.Follow Up: Following up on the leads you generate is how you are going to get the ROI you desire out of your trade show. It is crucial that you do this as soon as possible, so people do not forget about you. Remember to be persistent. Do not give up after only one call.

10.Work Ethic: “Work hard, be kind, and amazing things will happen” (Conan O’Brian).  Do not sit down or hide behind a table. Get up, observe and listen to people and take the conversation in the direction they want to go.

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