Buyers Beware!

Outsourcing is a double-edged sword, offering many pros and cons. One of the most controversial issues is the supposed “cost savings” of using an external supplier. Some of these suppliers are able to produce your products at a lower cost by cutting corners. This practice can often create many risks for your brand and its reputation. The question to ask yourself is whether outsourcing is worth the risk?

Here are some common issues to consider about your supplier’s best practices:

Working Conditions: Because of cultural and legal differences in various countries, factories might not follow the same policies considered standard in the US and Canada. These include the International Labor Organization’s conventions and the Universal Declaration of Human Rights.

Environment Concerns: Immense industrial growth offshore over the past 35 years has made for both the creation of manufacturing and pollution-producing giants. Because of the focus on rapid economic expansion, many companies overlook environmental concerns. Scrutinizing environmental compliance in other countries can be tricky, but very important in our day and age.

Material and Safety Compromises: Cases of negligence where dangerous materials are being substituted in products coming from China are not as rare as you would think. Just a couple of weeks ago Ivanka Trump’s line of scarves were recalled for violating federal flammability standards. The 100% rayon products, which posed a severe burn risk, were “made in China”.

A key area of corporate social responsibility is the extent to which companies manage their supply chains responsibly. Companies have started to realize this by controlling the risk areas with audits and policies that their suppliers must adhere to, thus breaking through the cultural and legal boundaries previously set.

With this change, companies are able to do the following:

  • Reduce operational risks
  • Protect  brand reputation
  • Create a competitive advantage

Promotion Resource Group is committed to conducting its business affairs in a socially responsible and ethical manner.  We maintain just and decent working conditions throughout our business, striving to adhere to a strict Code of Business Conduct, and we require our suppliers to do so as well.

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Why 2016 Will Be #OurMoment

Revisiting the 2015 Season:

Playing in the East Division of the American League, the Toronto Blue Jays had a stellar 2015 season, winning the American League Division Series (ALDS) against the Texas Rangers. From Jose Bautista’s infamous bat flip to Roberto Osuna’s stellar 9th inning save, the fifth game of the series was a dramatic one, ending in a 3-6 win for the Blue Jays and clinching the American League East Division. Moving on to the American League Championship Series, the Jays faced the Kansas City Royals, giving the Jays a chance to advance to the World Series for the first time since 1993. Even though the Royals bested them in six games, it was a memorable season for the Jays, giving Toronto a reason to #ComeTogether.

“That’s a home run we’ll be talking about for a long time.”                                                     – Jays’ outfielder Kevin Pillar on Bautista’s winning run in Game 5 of the ALDS

In Case You Haven’t Been Following Lately…

Bright season predictions are underway for the Blue Jays, being the leading team in the American League East for the highest number of winning games during spring training. Pitcher Marcus Stroman was named as the season starting pitcher to open in Toronto on April 8th, having thrown multiple scoreless innings during spring training. Losing David Price to the Boston Red Sox was concerning for Jays fans, but re-signing and keeping some good pitchers has strengthened their bullpen for the upcoming season. As for the offence, a strong line-up begins the season, including power hitters such as Josh Donaldson, Kevin Pillar and Edwin Encarnacion. Their dangerous lineup and strong defence gave the Jays a remarkable start to the season this April.


#OurMoment:

Your own custom swag is a great way to show your support for the Jays or your favourite team. At PRG we have a stacked line up, just like the Blue Jays, filled with promotional items to help you show your support. Perfect for you or as a give away.

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10 Tips for Trade Show Success

The kind of image you present to the world is determined by your actions, comments, attitude, behavior and even appearance. These are noticed within the first few seconds of meeting someone at a trade show. So how do you let people know who your company really is? These 10 simple tips will make a big difference at your next tradeshow.

1.Strategize Your Location: If you have a choice before the show, it is very important to strategize where you are going to set up shop. To help you find a spot ask the organizer to see a detailed floor plan. You want to pick a high traffic area, maybe a major route or near the main entrance. Also try to avoid large or loud companies; you will not be able to actually talk without having to yell.

2.Come Prepared: Anything can happen. It is good practice to be over prepared. Bring a tool box with you (duct tape, scissors, twist ties etc) as things will break. Try to over stock on literature and swag. You don’t want to run out before the show is done. Also remember to properly schedule your employees to prevent situations where you are understaffed. For an easy-to-use staffing schedule sheet try this Schedule.

3.Target: Set realistic target profiles by title and function, that you will likely attract and meet. It is about quality not quantity; focus on how many qualified leads you generate, not the total number of people who come to your booth.

4.Displays and Signage: An appealing exhibit will draw attention and create interest into your product or service. It is best to use or consult with professional sign makers when purchasing your resources. You need to find the right balance to deliver your message effectively. If you need help with displays, banners, signage, table cloths, etc, check out the options here at: Showdown Displays.

5.Literature: Great literature informs potential customers about your company and its products/services, but if you don’t stand out your brochure will get recycled. Be creative with your method of delivery. A simple change of shape/colour, maybe even offering it in a digital format (usb or via email) can make all the difference without breaking the bank.

6. Swag: Swag and giveaways are a staple of trade shows. Have a look at our blog post on “Top Trade Show Giveaways”, to get you in the right mindset. Here are a few ideas.

7.Select the Right People: Choosing the right staff for your booth can greatly influence people’s perception of your company. Pick people who show true passion and who will work hard. Also, you want people with extroverted personalities; they need to be comfortable at presenting and putting themselves out as well as interacting with potential clients.

8.Engage the Aisle: Push your tables to the back and put your phones away. Get your staff out in the aisle handing out your swag and literature, interacting with people as they walk by. Divert the traffic towards your booth. Go to them, do not sit back and wait for them to come to you (this is why you need extroverted staff). This is one of the most important tips we can give. It will make all the difference at your next trade show.

9.Follow Up: Following up on the leads you generate is how you are going to get the ROI you desire out of your trade show. It is crucial that you do this as soon as possible, so people do not forget about you. Remember to be persistent. Do not give up after only one call.

10.Work Ethic: “Work hard, be kind, and amazing things will happen” (Conan O’Brian).  Do not sit down or hide behind a table. Get up, observe and listen to people and take the conversation in the direction they want to go.

Top Trade Show Giveaways.

A goal for businesses, big and small, is often to create a successful trade show presence. How can you attract more potential clients to your booth, but also remain in the minds of these future customers? A popular solution is a giveaway, but not all promotional items are worth the investment.

To create an effective promotional product that will help achieve your goals it needs to be well thought out. There is no universal answer and no one giveaway that is right for everyone. To help you create a product which is more than just merchandise, here are some things to consider:

Usefulness:

Pick something that will be useful to the recipient. This creates many benefits; it will be more likely that the person will keep your promotional item. It could also increase the frequency of your product, For example if you give away a stick of lip balm they are going to see your information every time they use it.

Tailor to your Market:

You want your promotional product to be tailored to fit the demographics of your target market for the trade show. If you want to connect with senior members of a company your logo pen might not be an effective solution, because they have collected hundreds over their years of experience.

Connect to your Brand:

A giveaway is a way of sending a message, if it connects to your brand and what you stand for- it will be more significant. It is like sending an email to your potential clients, instead of mailing them a letter.
If you are just looking for some ideas, here are a few good examples of products.

If you want some help or advice give us a call. Our staff members are trained to act as consultants with our clients. We dig deeper in order to identify your needs and determine how to proactively provide options and solutions.